Brown-Forman Corporation (BF-B) — Business segments and KPIs
Revenue by business segment and geography for Brown-Forman Corporation, with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| Whiskey | 2.83B | 71.1% |
| Ready-to-Drink | 491M | 12.4% |
| Rest of portfolio | 292M | 7.3% |
| Tequila | 262M | 6.6% |
| Non-branded and bulk | 102M | 2.6% |
| Revenue by region | ||
| UNITED STATES | 1.77B | 44.4% |
| Other Countries | 1.32B | 33.1% |
| MEXICO | 267M | 6.7% |
| GERMANY | 253M | 6.4% |
| AUSTRALIA | 199M | 5.0% |
| UNITED KINGDOM | 174M | 4.4% |