Booking Holdings Inc. (BKNG) — Business segments and KPIs
Revenue by business segment and geography for Booking Holdings Inc., with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| Merchant Revenue | 17.76B | 66.0% |
| Agency Revenue | 7.97B | 29.6% |
| Advertising and other revenues | 1.19B | 4.4% |
| Revenue by region | ||
| NETHERLANDS | 21.70B | 89.4% |
| UNITED STATES | 2.58B | 10.6% |