Harley-Davidson, Inc. (HOG) — Business segments and KPIs
Revenue by business segment and geography for Harley-Davidson, Inc., with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| Motorcycles | 2.66B | 59.8% |
| Financial Services | 869.2M | 19.5% |
| Parts & Accessories | 614.07M | 13.8% |
| Apparel | 215.78M | 4.9% |
| Product and Service, Other | 69.11M | 1.6% |
| License | 21.67M | 0.5% |
| Revenue by region | ||
| UNITED STATES | 3.22B | 65.3% |
| EMEA | 790.73M | 16.1% |
| Other Foreign Countries | 326.3M | 6.6% |
| CANADA | 232.88M | 4.7% |
| JAPAN | 180.94M | 3.7% |
| Australia And New Zealand | 168.67M | 3.4% |
| Europe | 6.85M | 0.1% |