Jumia Technologies AG (JMIA) — Business segments and KPIs
Revenue by business segment and geography for Jumia Technologies AG, with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| Sales of goods | 95.10M | 87.5% |
| Marketing And Advertising | 7.62M | 7.0% |
| Value added services | 4.24M | 3.9% |
| Other revenue | 1.71M | 1.6% |
| Revenue by region | ||
| West Africa | 107.94M | 34.8% |
| Ivory Coast | 51.97M | 16.8% |
| North Africa | 48.78M | 15.7% |
| NIGERIA | 37.77M | 12.2% |
| East Africa And South Africa | 31.45M | 10.1% |
| EGYPT | 31.25M | 10.1% |
| Europe | 565K | 0.2% |
| UNITED ARAB EMIRATES | 189K | 0.1% |
| Other countries | 11.00K | 0.0% |