Mattel, Inc. (MAT) — Business segments and KPIs
Revenue by business segment and geography for Mattel, Inc., with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| International Segment | 2.35B | 100.0% |
| Revenue by region | ||
| North America Segment | 3.00B | 28.5% |
| UNITED STATES | 2.85B | 27.0% |
| International Segment | 2.35B | 22.3% |
| EMEA | 1.34B | 12.7% |
| Latin America | 602.54M | 5.7% |
| Asia Pacific | 401.89M | 3.8% |