Philip Morris International Inc. (PM) — Business segments and KPIs
Revenue by business segment and geography for Philip Morris International Inc., with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| Combustible Products | 23.79B | 58.5% |
| Reduced-Risk Products | 16.85B | 41.5% |
| Revenue by region | ||
| European Union | 17.11B | 42.1% |
| SSEA, CIS & MEA Segment | 12.05B | 29.6% |
| EA, AU & PMI GTR Segment | 6.63B | 16.3% |
| Americas Segment | 4.85B | 11.9% |