MINISO Group Holding Limited (MNSO) — Business segments and KPIs
Revenue by business segment and geography for MINISO Group Holding Limited, with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| - Product sales to franchisees | 8.85B | 41.3% |
| - Retail sales in self-operated stores | 5.41B | 25.2% |
| - Sales to offline distributors | 3.89B | 18.1% |
| - Online sales | 1.41B | 6.6% |
| - Sales-based management and consultation service fees | 751.58M | 3.5% |
| -Others | 708.73M | 3.3% |
| - Sales-based royalties | 155.19M | 0.7% |
| - License fees | 155.12M | 0.7% |
| - Other sales channels | 109.19M | 0.5% |
| Revenue by region | ||
| the PRC | 12.58B | 58.7% |
| North America | 3.34B | 15.6% |
| Other Asian countries excluding the PRC | 2.74B | 12.8% |
| Latin America | 1.56B | 7.3% |
| Europe | 703.77M | 3.3% |
| Other countries | 523.37M | 2.4% |